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One Roll of Stamps=$45,000 In Sales

Filed Under Publicity Success, Offline Success Stories

Have you ever found a cool gadget or product in a store or mail order catalog that you really liked? …nothing complicated or expensive, just something that made your life better, safer or more fun?

Next time you do, you won’t look at it the same way!

A Business Fastlane member named Susan found an interesting product in a mail order catalog.  Her mother lived in a city known for it’s crime and this simple, inexpensive 10 dollar device would help her mom be safer.

Inspired by the success stories and guided by the “how to” information she received as a member of The Business Fastlane, she contacted the manufacturer and asked to be a distributor. They said, YES!  (when asking to be a distributor it’s important to know
what to say and what NOT to say.)

Her investment so far, ZERO, NADA, ZILCH.

Then using sample press releases as a guide, she created her own news release for the product (with her contact information) and started sending a few at a time to newspapers and magazines. 
 
A short time later she was contacted by a major  publication telling her they were going to include a write up about the product in a few weeks. The circulation? Over 25 MILLION people!

Total sales ended up being over $45,000 for a product she didn’t even create without spending one dime on advertising, just a roll of stamps.

What’s stopping you from doing the same thing?

Get our latest special report and learn more about how Susan did this. Just go to: http://www.businessfastlane.com

Written October 18, 2007, 9:48 am by Ron

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