Can You Sell Sleep?
A salon is selling seven private chambers to tired New Yorkers for twenty to forty minute naps.
Will Americans pay for sleep? According to IMS Health, a healthcare research firm, Americans spent over $3 billion on prescription sleeping medications last year. We also spent $20 billion on special beds, special pillows, white noise machines, etc.
A company that complies spa directories says they foresee “sleep” as a spa trend for the future. And spas aren’t the only ones selling sleep.
Nicolas, the entrepreneur, thinks there is a bright future for his sleep salons.
What a great marketing lesson. Just like people are now willing to pay for bottled water when they can have it free from the tap; quality sleep is now something you need to buy.
What other free items can you package in a different way and get people buy them?
For more details on this story and other business ideas go to:
http://businessfastlane.com
Technorati tags: sleep selling
